Professional photography is an investment.
Yes, we live in a digital world where everyone has digital cameras, can upload their images in seconds, and get prints from their local drug store for a handful of pennies. So, why pay more? Why pay more for photographs when I can take them myself?
Well, here’s why.
When it comes down to it, the amount I charge represents not just the purchase price for the actual photographs; you’re also paying for my time, expertise, experience, and the expensive professional equipment I use. This comes before any profit, most of which I try to direct back towards my small business so it can grow, and I can deliver better photographs and service down the line.
The money I charge helps make my business viable. It helps pay the hosting expenses for my website; the insurance I pay for both liability and equipment; software programs such as Lightroom and Photoshop; the gas I need to drive to shoots; computers; monitors; memory cards; padded envelopes; promo cards… the list goes on and on.
You’re not just making an investment in deliverables; you’re making an investment in me. You’re paying me to stand in the freezing cold; capture a surprise, wedding proposal and get the light just right. You’re paying me to spend hours at my computer looking through hundreds (or thousands) of photos, using my experience and eye to select the best. You’re paying me to make your son or daughter look like a star athlete. You’re paying for the online courses and tutorials I take so I can learn how to take that backlit, sunset photo of your children so they look wrapped in a warm glow rather than dark shadows.
You’re investing in all this, and more. The session fees help ensure the upkeep and growth of my business in order to deliver the best images I can.