For the second year in-a-row, Mother Nature conspired to bring snow and cold to the annual wedding showcase hosted by The Sinclair of Skaneateles in Skaneateles, NY. While the forecast called for below-zero windchills and up to 24” of snow, the show went on, and the weather cooperated long enough for a number of brides to check out event planners, wedding cake makers, DJ’s… and, photographers.
While I attended as a guest in 2018, this year I participated as a vendor, my first time taking part in a show such as this. Wedding photography is an aspect of by business I am hoping to develop as part of the variety of photographic services I offer, so yesterday served as a good opportunity not only to promote my services, but to learn.
There were approx. 30 vendors spread across three floors, the bulk of which located on the ground level where the bar and hors d'oeuvres were located.
The overall number of guests in attendance was commendable considering the weather, with probably around 100 people attending. That being said, the turnout made for something of a slow day. For the four hours I was there, I ended up talking with only three couples in total, the bulk of the people passing by my table expressing little more than passing interest. The vendors enjoying the most were far-and-away the event planners, and caterers/wedding cake makers. It’s not hard to see why:
This is the first bridal/wedding show I’ve participated in, and despite the low turnout, the event served as a good learning experience. While I wish the turnout were better, it was good to chat with some of the other vendors, see their displays, and observe how they pitched potential clients. While few people took time to stop, talk, or otherwise seek information, this seemed to be the case for other participating photographers as well. I also need to work on my verbal presentation as well, as I was caught off guard by one guest who pretty much asked for my rate/pricing right off the bat. While I was happy to answer their question, I need to be better prepared to respond in such a way as to better facilitate conversation, and, hopefully learn enough about the couple to provide them with the best information and experience I can offer.
That being said, I am taking bookings for both 2019 and 2020, both here in Skaneateles and elsewhere. I’d love to learn more about your wedding plans, see if I might be the right fit, and hopefully deliver images that you’ll cherish for a lifetime.